About Optimyze Consulting
One vision: to optimise business through systems, strategy, and scale.
Sharon Carrasco
DIRECTOR | FOUNDER | CHIEF EXECUTIVE OFFICER
Sharon Carrasco is the Founder and CEO of Optimyze Consulting, supporting Australian SMEs and education providers through strategy, operations and digital transformation.
With 21 years of experience in business operations, executive leadership and digital strategy, Sharon helps organisations simplify complexity and scale with confidence. She specialises in turning fragmented systems and manual processes into streamlined, high-performing workflows that support sustainable growth.
Sharon is known for bridging strategy and execution—combining operational insight, business acumen and smart automation to deliver practical results. Her approach is human-centred, clear and future-ready, ensuring systems are adopted, embedded and built to grow with the business.
Optimyze Consulting was founded to empower everyday businesses with smart, simple automation—so leaders can focus on what matters most.
The team at Optimyze
We believe in a diverse range of personel to bring creative skills,
thoughts, and ideas to the table.
Shane Beyers
Marketing & System Automation Specialist
Shane Beyers is a marketing and system automation specialist who bridges strategy and execution. He designs high-performing funnels, CRM workflows, and digital campaigns that help businesses grow smarter and faster through automation.
Alex Stratton
Digital Strategy & Operations Lead
Alex brings over a decade of experience in systems implementation, marketing automation, and digital transformation. She specialises in streamlining operations for education providers and SMEs through smart, scalable technology.
Jason Sinh
Web & E-Commerce Solutions Specialist
Jason Sinh is a web and e-commerce specialist who transforms digital ideas into high-performing websites. With expertise across WordPress, Shopify, and cloud-hosted systems, he designs fast, user-friendly platforms that drive sales, bookings, and business growth.