The Founders of Optimyze
Two leaders. One vision: to optimise business through systems, strategy, and scale.
Sharon Carrasco
DIRECTOR | FOUNDER | CHIEF EXECUTIVE OFFICER
With 21 years of experience in business operations, executive leadership, and digital strategy, Sharon brings real-world expertise to Optimyze Consulting. She combines operational know-how, business acumen, and tech insight to create scalable solutions that drive SME growth, simplifying complex systems into seamless, high-performing solutions at every stage of their journey.
Marta Vezvaei
DIRECTOR | CO-FOUNDER | HEAD OF DESIGN & INNOVATION
With 18 years of experience in learning and development, instructional design, and product lifecycle management, Marta combines her technical expertise and educational background to drive digital transformation. Her leadership in senior operational roles focuses on creating scalable, learner-focused solutions that deliver measurable results.
The team at Optimyze
We believe in a diverse range of personel to bring creative skills,
thoughts, and ideas to the table.
Shane Beyers
Marketing & System Automation Specialist
Shane Beyers is a marketing and system automation specialist who bridges strategy and execution. He designs high-performing funnels, CRM workflows, and digital campaigns that help businesses grow smarter and faster through automation.
Alex Stratton
Digital Strategy & Operations Lead
Alex brings over a decade of experience in systems implementation, marketing automation, and digital transformation. She specialises in streamlining operations for education providers and SMEs through smart, scalable technology.
Jason Sinh
Web & E-Commerce Solutions Specialist
Jason Sinh is a web and e-commerce specialist who transforms digital ideas into high-performing websites. With expertise across WordPress, Shopify, and cloud-hosted systems, he designs fast, user-friendly platforms that drive sales, bookings, and business growth.
Tom Nagy
Media Producer and Brand Identity Specialist
Tom Nagy is a seasoned media producer and brand identity specialist with a sharp eye for storytelling and design that cuts through the noise. Tom has extensive experience in digital media and a passion for strategic visual communication.