Turning Leads Into Deals Through Better Alignment and Smarter Systems
At this year’s OMR Festival, Gabriel Fugli highlighted a challenge almost every business feels but few resolve: the widening disconnect between sales and marketing. His message was simple and powerful—poor alignment costs time, trust, and real revenue.
Many teams still operate in silos. Marketing generates leads that sales says are of low quality. Sales overlooks the content and insights marketing creates. CRMs end up cluttered with inactive deals. The result? Pipedrive’s research shows 65% of deals receive no follow-up activity, while 51% of a salesperson’s day is spent on non-sales tasks.
This isn’t a marketing problem or a sales problem. It’s a systems problem.
The Power of Activity-Based Selling to Improve Lead Conversion
Gabriel’s answer is Activity-Based Selling—a practical framework that shifts the focus toward consistent, controllable actions that move every lead forward. Calls. Emails. Demos. Follow-ups made within minutes, not days.
The approach removes guesswork. It builds a predictable, momentum-driven pipeline. And critically, it gives leaders visibility across touchpoints, ensuring that every marketing-generated lead is actually progressed by sales.
People, Process, Product—A Framework for Converting More Deals
Gabriel explained that successful lead conversion relies on three pillars:
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People: Prioritise leads using scoring and automation.
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Process: Ensure every deal has a clear next step.
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Product: Use tools that automate admin and lift sales productivity.
Together, these create an ecosystem where leads don’t slip through the cracks.
How OptiSpace CRM Turns Leads Into Deals for Australian Businesses
This is where OptiSpace CRM—Optimyze Consulting’s all-in-one sales and marketing platform—delivers immediate value. OptiSpace unifies teams with:
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Automatic lead capture and scoring
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Instant task creation for every new lead
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Integrated email, SMS and call tracking
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Activity-based dashboards for sales focus
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Marketing-to-sales handover visibility
With OptiSpace, SMBs and education providers gain a clear, activity-driven pipeline that turns more leads into deals—without silos or lost opportunities.
If you’re ready to convert smarter and grow with confidence, we’re here to help.
📞 Call us on +61 440 134 462 or visit optimyzeconsulting.com.au to book your strategy call.